PVD jewelry coating has become a game-changer in the jewelry industry because of its additional durability and vibrant finish. As more jewelry manufacturers adopt this new wave and promote that it lasts for a decade, the important question is: Can PVD-coated jewelry really last 10 years?
In this article, we will examine how long does PVD jewelry last and what are the factors that can affect its longevity.
What is PVD Coating on Jewelry?
PVD (Physical Vapor Deposition) coating on jewelry simply means vaporizing a thin layer of gold in a vacuum and applying it onto the jewelry surface to produce a more durable and shiny piece.
PVD coating jewelry is often used to make pieces in different colors, such as rose gold, black, or gunmetal, while having a protective layer against tarnish and scratches.
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Can PVD Jewelry Really Last for 10 Years?
No, PVD coated jewelry does not last for 10 years. While PVD coating does make the jewelry more durable and have a longer lifespan, it’s still just a coating.
Why Is It Impossible for PVD to Last for 10 Years?
- It’s still a thin gold plating: The thickness of PVD jewelry is only 0.03 to 0.08 microns. No matter how thick the coating is, it will still tarnish from frequent wear.
- The price doesn’t match the long-term value: PVD coating is usually used on stainless steel jewelry. PVD coated stainless steel jewelry is the cheap version of solid gold jewelry, and cannot withstand tough abrasions.
- It’s just a marketing gimmick: PVD jewelry is often promoted to last up to 10 years by some jewelry brands because they want to sell. The 10 year lifespan is just a hype.
So… How Long Does PVD Jewelry Last?
Now, you might be asking: is PVD plated jewelry good? How long does it actually last?
PVD coating on jewelry generally lasts for at least 2 years, depending on factors like the coating thickness, materials used, and how often it is worn.
However, PVD coating on stainless steel jewelry is better and can last longer than traditional electroplating.
Factors Affecting PVD Jewelry Durability
To really grasp how physical vapor deposition jewelry lasts long, you must consider factors like the coating quality, materials used, pre & post-treatment post, and daily wear, tear, & exposure to chemicals.
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- Coating Quality
How thick the PVD coating is can influence how long the jewelry will last. A PVD gold plated jewelry of 0.08 microns will have better wear resistance and last longer than another with 0.03 microns. Normally, most fashion jewelry brands adopt a PVD thickness of 0.03 microns.
- Materials Used
The base metal plays a vital role in the adhesion of the PVD coating and how long it will stay glued. It’s preferable to choose materials that won’t tarnish to make the jewelry last longer.
So, what jewelry does not tarnish easily? Stainless steel and titanium do not tarnish easily, and they are highly compatible substrates that enhance the adhesion and longevity of the PVD coating.
- Pre-treatment Process
The cleanliness of the base metal determines how well the PVD coating will adhere. Thus, a thorough cleaning process, involving multiple rounds of mechanical cleaning and chemical cleaning must be done on the base metal to remove any impurity, which could affect the adhesion and quality of the coating.
- Post-treatment Process
Post-treatment procedures, such as several rounds of polishing can be used to refine the coating, improve its wear resistance, and enhance its aesthetic appeal.
- Daily Wear, Tear, and Chemicals
Exposure to frequent friction, abrasive elements, and harsh chemicals (like chlorine, lotions, or perfumes) can weaken the PVD coating adhesion, making it wear off quickly.
Why PVD Plated Jewelry is Still a Better Choice for Jewelry Brands?
Even though PVD gold jewelry is bound to tarnish after 2 years of frequent use, it’s still a better choice for jewelry brands.
- Superior Quality Compared to Electroplating
PVD coating is better than electroplating for stainless steel jewelry, as it adheres better, making it able to resist chip and fading for a longer time. PVD coated stainless steel jewelry adheres better and offers a better coating effect than electroplated jewelry.
- Scratch & Damage Resistance
PVD involves the use of Titanium Nitride Coating, which is applied on the jewelry surface before bonding the thin layer of gold. Titanium Nitride is one of the hardest thin-film coatings, with a rating of 9 on the Mohs scale. It makes the jewelry highly resistant to scratches, abrasions, and various damages.
- Enhanced Appearance & Practicality
PVD coating delivers consistent, vibrant, and aesthetically pleasing colors. The jewelry is evenly coated, making it very attractive. Also, it offers a hypoallergenic finish, making the jewelry suitable for everyone regardless of their skin sensitivity.
- Environmentally Friendly Process
PVD plated jewelry is made through a sustainable process, without the use of toxic chemicals. This process reduces wastewater, thereby aligning with sustainable brand values.
FAQs
Is PVD Gold Fake?
It depends. Some manufacturers may use fake gold. But at Kesheen, we use real gold to ensure your PVD coated jewelry lasts as long as possible.
Is PVD Coating Durable?
Yes, PVD coating is durable. The coating does not only enhance the beauty of the jewelry, it also serves as a protective agent against scratches and abrasions.
Does PVD Jewelry Tarnish?
PVD jewelry is highly tarnish-resistant, but will eventually start to tarnish after 2 years of frequent use.
Does PVD Coating Wear Off?
PVD coating does not wear off easily, however it will eventually wear off. But this is only after 2 years if the jewelry is properly maintained.
Can You Shower with PVD Coating Jewelry?
No, it’s not advisable to shower with PVD coated jewelry, as water and soap can speed up the fading process.
Conclusion
By understanding PVD jewelry, you will acknowledge its durability compared to other finishes like electroplating. While it does not last as long as 10 years, you can efficiently rock your PVD coated jewelry for up to 2 years without any tarnish, blemish, or scratch.Need an experienced custom jewelry manufacturer to help you make the best PVD jewelry at an affordable price? Contact us to speak to our experts.